Top Seven Tips for Selling Jewelry during the Holidays

It’s getting cooler…  Well, at least here in North Texas we wish it were, and if you haven’t already, it is time to start thinking about the holiday selling season.  If you make jewelry and plan to sell it online or at craft shows (the window has already closed for securing wholesale orders – that was summertime!), this is prime time to start getting ready.

Here is our step-by-step guide to getting ready for the holiday season.

Get new products online NOW.

  • The more you have, the more you sell.  Really!
  • If you already have jewelry made, consider taking all the pictures now while things are quiet, then add new items to your online store every week over the next few months.  This will keep holiday shoppers coming back to see what is new.

Stock up on supplies.

  • For making jewelry
  • For packaging and gift wrapping
  • Business cards
  • Mailers/boxes for shipping

Plan your sales and promotions. 

  • Cyber Monday and Black Friday are popular shopping days – take advantage and consider offering a special to attract shoppers eager to buy.
  • Special offers ideas:  Free shipping, flat rate shipping, BOGO (buy one get one free), free gift with purchase, percentage off total, etc.
Anticipate your customers’ needs.
  • Offer free gift wrap at craft shows.  Wrap an empty box for display and set it on your table at shows.
  • Make gifting easy for online customers – offer to mail packages directly to the gift recipient, wrap in pretty packaging, and offer to include a card on their behalf.
Research shipping times.
  • We guarantee it: online (and some craft show) customers are going to wait until the last minute, and will need to know how long it takes to ship something.  Some may need Priority or Express shipping.  Get familiar with USPS.com, UPS.com and FedEx.com well.  Make yourself an expert so you can best take care of your customers.  And not lose a sale when time is an issue!
  • Have packing supplies on hand, including forms, so you will be ready to ship at a moment’s notice.

Make new holiday banners/graphics.

  • Pay a professional (there are many talented graphic designers on Etsy.com) or if you are comfortable with graphics, create special graphics just for the holidays.
  • It can take some time to get graphics just right, so do it now so you don’t have to scramble at the last minute.
  • If you have your sales and promotions planned out, include it in one of your banners so it can catch your customer’s eye.
  • If you are offering gift wrap, buy the supplies now and take pictures of it to show shoppers.
Sign up for craft shows and schedule house parties
  • The big shows might have had deadlines during the summer, but you will be able to find a multitude of school, church, and festival craft shows during the fall and winter.
  • If a friend has offered to host a jewelry party, take them up on it!  It is as simple as your friend emailing an invitation, making some appetizers, and setting out your jewelry.

 

You will be well on your way to making this a successful holiday selling season.  Let us know what you do to prepare for selling your jewelry during the holidays!  Please leave us a comment, we’d love to hear.

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